You might have seen 777 shiny new LUCD tokens in your ETH wallets lately.
These are just promotional tokens from
Play2Live.io to promote their current ICO. They are offering a gamer streamer platform based on blockchain. Either way - if you pop into the Telegram chat - the admins will confirm the LUCD (Level Up Coin/Diamond) is just for promo purposes to get you to them. Or a fancy blockchain way to junkmail drop

For info purposes the actual coin/token with the value for the ICO is the LUC or LevelUp Coin.