It is very easy to profit from a falling market, if you are dedicated to it. Let's assume that I have an asset, and I expect fall. I sell the asset now, and buy lower. Let's see an example:
I have 100 coins that have a value of 10, this means the asset costs 1000 dollars. I sell, and have 1000 dollars in my pocket. Price falls 50%, so the coins cost 5 dollars. I buy, again 100 coins, and I give 500 dollars. After that trade, I have my 100 coins, and 500 dollars in my pocket as a profit.