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Because they dont have enough knowledge about cryptocurrency or bitcoin thats why they are thinking that it is just another online scam. Thats why you should explain to them clearly what is bitcoin and what is the benefits of having a bitcoin and etc.
I have a friend who is so skeptical when it comes to Bitcoin. He thinks its a scam irrespective of whatever you will say about Bitcoin to him. Is it because he is the type of person who believes in things he can only perceive with his five senses? Or what do you think?
Because prices are too volatile and do not give any confidence. In real markets, it is unlikely that you will lose 20 percent of your money overnight. But at the crypto market you can lose even 100 percent. So some people don't take it very seriously and they even call it as a bubble.