Rebranding ZCash (ZEC) is the transformation of the Electric Coin Company.

[Paha87]

To make the distinction between altcoin and the parent company clearer, the creators of Zcash (ZEC), a privacy-focused cryptocurrency, changed its name to Electric Coin Company.

As stated in the blog post, Zcash has officially changed its name to Electric Coin Company for clarity. Explaining the reason for the sudden change of name, the firm noted that its legal name has always been Zerocoin Electric Coin Company, LLC, but it has since called itself the "Zcash Company".

However, the company decided to let the world know that the company is not Zcash, as Zcash is a cryptocurrency that The company creates and maintains with the help of other members of the developer community.

Zcash Foundation is a separate and independent organization

In the same vein, Electric Coin also stated that it is "completely different from the Zcash Foundation, and added that the Latter is a fully independent non-profit organization with its mission, team, and Board of Directors."

So now we're an Electric Coin Company. It may take us a while to come up with a new corporate identity, create a new domain, and change the [Zcash] sign in our office, but the name change is public, so we wanted to make sure we fixed it by confirming it.

Despite the name change, Electric Coin has made it clear that it remains very committed to its mission of giving the masses economic freedom and opportunity through Zcash (ZEC).

Electric Coin also stated that with its team of 30 people selected from around the globe, its main goal is to monitor the ongoing success of the Zcash blockchain project by creating software, conducting cryptographic research and collaborating with third parties, as well as conducting regular Zcash security audits.

The company stated that it will continue to use its real name Electric Coin Company for all messaging and correspondence operations, the creation of the Electric Coin Company brand, with the accompanying transfer of all information relating to its brand to a new domain.

Accordingly, the company plans to implement changes in all its social networks, including Twitter, LinkedIn and Facebook.

Link - https://altstake.io/news/rebending-zcash-zec---prevraschenie-v-electric-coin-company