I just checked the website you provided, it's totally new to me, and to be very honest, I was not aware of the full story, I did not know the owner of the site is still in prison and facing a life sentence right now. BTW I think Trump is making the right moves but these moves seem to be so rushing and dying for a win. I mean for a supporter of Ross, this move would be like a good one.
But for not a supporter, they will say he is so desperate to take all the votes of all the crypto users, I mean he is even targeting smaller niches like category to category, first it was NFTs, and BTC, and now he is targeting the followers of influencers as well. As I aforementioned don't know the full story of why he is facing that long punishment, so I won't judge but I will say the punishment should be reduced as he is just an entrepreneur.