Actually, creating awareness to new investors is through ICOs, except they are not new to the crypto ecosystem. No one will like to loss his/her investment into a project. Investors holds their coins/tokens for a better profit, while hunters dump at the time of listing. If the market is not profit oriented, then, there will not be new ICOs, no one will be holding their token and probably the system will be of less users.
Holding is one of the solution to the bare market, otherwise the bloodbath will continue for a long time.